Driven by Functional Creativity

Driven by Functional Creativity

Why Branduo? A Shameless Plug

Branduo is a Johannesburg-based boutique agency that specialises in strategic branding and marketing, helping start-up and established businesses connect with their audiences and drive sustainable growth.

The use of strategy in the fields of branding and marketing implies a deep understanding of clients’ business goals, their overarching vision and the reason for their existence. It is only with a real grasp of these ideals that we can leverage a company’s core strengths and differentiators to design unique visual and written communications that drive the realisation of these goals.

At Branduo, we love all things authentic, considered, and structured. We don’t abide by empty words, empty promises or empty cups of coffee. We believe firmly in putting ourselves in the minds of our clients’ customers – understanding what they need, why they need it and how they make their decisions. These insights fuel our design work, brand language, user journeys and creative campaigns.

Who is Branduo?

At its grassroots, Branduo is a one-woman agency owned and operated by Jenni Benatar. From a young age, Jenni realised that deep insights could fuel deep connections. After graduating with a Postgraduate degree in Marketing from the University of Cape Town, Jenni worked across the arenas of NGO fundraising, business development, hospitality, strategic marketing and brand-building. After almost a decade of working for others, she took a leap of faith and founded a mini agency of her own, in a sunshine-filled Joburg home office.

Jenni loves nothing more than diving into an organisation’s deepest corners, working with management to give words to ideas, honing their focus and translating goals into an actionable roadmap. She is a natural project-manager, leaving no stone unturned and infuses her strategic brand workshops with humour, empathy and clarity.

Email Jenni Directly

A Best-Practice Collaboration

Supported by a hand-picked team of freelance creatives, Jenni prides herself on her ability to assemble an affordable yet best-practice collaboration of experts who collectively translate her strategy into distinctive, beautiful and memorable results across multiple channels.

Branduo’s creative partners span a wide array of fields including graphic design, UX design, website development, search marketing, social media, PR, email marketing design and print specialists.

The benefits of the Branduo model are numerous. Clients save time by liaising with a single contact person but benefit exponentially from outputs created by a team of industry leaders in their respective creative fields. At the same time, creatives who are guided by sound strategy are able to produce work that is relevant, meaningful and long-lasting, saving costs in the long run.

Why the Duo?

Simon and Garfunkel. Holmes and Watson. Woody and Buzz. Epic duos turn creativity into connection. This particular “duo” represents a dynamic partnership between this little agency and its clients, an ever-evolving duet of briefs and deliverables, successes and lessons, creativity and connection.

Why the Duo?

Simon and Garfunkel. Holmes and Watson. Woody and Buzz. Epic duos turn creativity into connection. This particular “duo” represents a dynamic partnership between this little agency and its clients, an ever-evolving duet of briefs and deliverables, successes and lessons, creativity and connection.