Go Legal is an online news aggregator that supplies the South African legal industry with relevant, up-to-date content generated by key industry stakeholders, across an array of legal topics. The site receives significant traffic via its website and weekly newsletters and initially offered a very basic advertising package for prospective advertisers.
Now in the Growth and Establishment phase of the business, the founder’s focus is on optimising the site from an advertising point of view, in order to drive overall business revenue. He recognised the need to underpin this next phase with a measurable, impactful brand and marketing strategy and approached Branduo to assist with the implementation thereof.
After significant industry research and an in-depth competitor analysis, Branduo recommended a completely rehauled advertising structure. With our chosen design partner for this project, we conducted a brand refresh prior to crafting the content and design of the resulting advertising rate card. We worked with GoLegal’s website team to apply the refreshed brand palette across the platform as well as the recommended web re-architecture configured to drive greater advertising sales.