Greentree Health (GTH) plans to open and operate a range of cost-effective, multi-disciplinary sub-acute and rehabilitation hospitals in South Africa. They approached Branduo with three goals:
i) Conducting research into the chain-of-events and key considerations that impact the registration of new sub-acute facilities and the transfer approval process.
ii) Establishing a brand positioning that would differentiate GTH from established competitors
iii) Identifying the optimal marketing channels for credibly, measurably and impactfully launching the brand.
A workshop was held with the founders to gauge their vision for the brand and key differentiators that would distinguish their offering. An in-depth target audience and competitor analysis was conducted to provide detailed insights into the market GTH planned on entering.
The resulting brand and communications strategy provided key messaging structures crafted to resonate with the brand’s business and end-consumer audiences. They have since been incorporated into the brand’s proposal documents, website and marketing collateral.