RAFPay is a new product offered by our client Taurus Capital, trusted advisors to the legal fraternity. RAFPay offers Road Accident Fund(RAF) claimants an upfront payment of their RAF-approved court order.
A revolutionary product in the industry, RAFPay is not a loan and therefore is not interest-bearing. This innovative offering required a brand identity that reflected its equitable and pioneering foundations and would resonate with its widespread audience accustomed to a very different kind of industry player.
Our design partner perfectly transformed the above brief into a brand aesthetic that is simultaneously credible, empathic and highly professional. The content generated for the brand’s website and marketing collateral are underpinned by a similar tone of voice, creating a brand expression designed to drive exponential uptake of this industry-disrupting product.