Rendmo is a marketing technology company that creates on-brand,personalised videos. Their product drives greater engagement with customers through video campaigns that resonate and convert. Branduo assisted Rendmo withan in-depth brand strategy to position the company for a complete re-launch.The name was created from an amalgamation of render and movies with the result being abstract yet punchy and memorable.
The newfound positioning and brand tonality were translated into a logo and supporting brand identity with a strong focus on photographic style. The logo combines the letter D with a play button to create a conceptual logo that illustrates the brand offering. The result is sleek, edgy and sophisticated. The new Rendmo website echoes these traits with a simple yet impactful aesthetic and structure designed for optimal user engagement and conversion.