For the Southern African medical market and private sector, Sere-med is the trusted supplier of life-enhancing medical products and services.
Branduo was tasked with the facilitation of a brand strategy workshop with Sere-med’s management team. The outcome was a finely-honed communication structure that segmented their service offerings and highlighted the company’s unique selling points. This translated into a re-architecture of Sere-med’s website, to ensure an optimised user experience. Branduo crafted new content for the website, identifying an enhanced customer journey that would result in greater sales via the online portal.
A consolidated brand toolkit was also developed by our design partners to ensure a modern, refreshed look and feel that aligned with the company’s innovative positioning.