Stroke Survivors Foundation (SSF) is a national non-profit organisation that provides physical and emotional support for stroke survivors,their families and caregivers. Branduo was approached to assist SSF with a brand and communications strategy that could be applied to their primary sales platform – their website.
After a workshop with the brand’s management team, Branduo crafted an in-depth brand strategy that provided an overarching communications structure and direction for SSF. Their primary services were honed into key segments, their unique selling points highlighted, and a series of templates were created for improved internal operations. A comprehensive website re-architecture and content deck were crafted with the goal of driving key behaviours from the identified target audiences.