Taurus Capital, a member of the Capricorn Capital Partners group of companies, is the leading provider of financial solutions to decision-makers of the legal fraternity. They have a deep understanding of the commercial intricacies, growth trajectories and constraints faced by the modern law firm and design tailor made solutions for business optimisation.
Branduo facilitated a brand strategy workshop for the Taurus Capital and Capricorn management teams and positioned the company as “providing enlightened funding solutions to decision makers of the legal fraternity.” Their ability to facilitate growth and continuity for their clients through a first-hand understanding of both the financial and legal industries was encapsulated in the payoff line “Advance your Success.”
The Taurus Capital name and bull icon had already garnered brand equity and the decision was made to base the new identity of the existing brand assets. Branduo created an ownable brand toolkit featuring an updated, single-line-style logo, crop applications, simplified colour palette and distinct photographic and customised iconography style. This was applied to a completely overhauled website, brand stationery and an array of marketing collateral including print adverts, marketing brochure and signage.