Frankees is a South African underwear brand that positions itself as #innerwearforyour innerfeels.
Frankees promises fresh design, excellent quality and supreme comfort but what makes the brand unique goes way beyond the physical. Their concept of #Matching inspires a sense of belonging and togetherness, allowing their fans to connect with loved ones through an array of matching socks and underwear.
Frankees approached Branduo with the task of compiling a consolidated brand toolkit. We worked hand-in-hand with our design partners to bring the colour, vibrancy and bespoke visuals of their identity to life. The brief also entailed compiling a brand deck; which would unify the key aspects of the brand identity, value proposition and key differentiators into a formalised document for distribution to key stakeholders.