Brand Toolkit Design
Website UX Guidance
Irvine Partners (IP) is a full-service public relations and integrated marketing agency with offices in London, Cape Town, Johannesburg, Nairobi and Lagos. Their CEO approached Branduo with the task of redesigning the IP website in order to resonate with the agency’s increasingly globalised client base.
We conducted a brand strategy workshop with the management team; which resulted in a refined positioning statement and a design direction that would better reflect the brand’s entrenched personality. Our website partners developed a platform that succinctly yet impactfully informs prospective clients of this small yet powerful agency’s capabilities, supported by an aesthetic that is slick, professional, memorable and edgy.