Klaserie Sands Safari Trails

Brand Strategy

Logo Design

Brand Toolkit Design

Brand Stationery Design

Content Generation

Website UI/UX Guidance

Email Marketing

Marketing Management

Explore Project

Project Scope

Klaserie Sands River Camp is an award-winning safari lodge situated within the Klaserie Private Nature Reserve, an open system to the Greater Kruger Park. Unique in that it was built by a husband-and-wife team who now manage the lodge, Klaserie Sands River Camp offers guests unparalleled hospitality, intimate wildlife viewing opportunities and an unforgettable immersion in nature.

Branduo was privileged to rebrand this extraordinary camp and worked hand-in-hand with the lodge owners to design a brand expression that authentically captured their offering. The brand strategy workshop unveiled the passion and gentleness of the staff, underpinning the newfound positioning, personality and tone of voice. The connection of this brand to the land it inhabits is reflected in the hand-drawn illustrations of the local flora and fauna, supported by a colour palette inspired by their natural surrounds.  

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