Klaserie Sands Safari Trails is the newest addition to the Klaserie Sands family. Conceptualised as an industry-leading walking-safari experience,this passion project required brand architecture, strategy and design to transform a beautiful idea into a marketable entity.

As an untouched piece of Greater Kruger land was transformed into a jewel of a camp, the Klaserie Sands Safari Trails brand was brought to life.The outcome is an experience that truly connects its guests with the terrain they are exclusively permitted to explore and a brand that is authentic and adventurous, welcoming its guests as family.  

The brand launch was supported by a website developed hand-in-hand with hospitality platform Springnest and a digital and above-the-line marketing strategy co-executed with our preferred partners.