Miss South Africa

Brand Strategy

Communications Strategy

Marketing Strategy

Website Architecture

Website Content Generation

Project Management

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Project Scope

Miss SA approached Branduo to craft a new strategy for the brand, that would allow it to completely overhaul its positioning and define a new vision and voice under the impeccable care of Weil Entertainment. An in-depth workshop was held with the management team who boldly committed to a complete transformation of their brand ideals and definition of the Miss SA brand. This was carried through to the new logo and brand identity development undertaken by Room 13 Design, who we worked with to translate the strategic pillars of the brand into a striking visual identity. The resulting Miss SA 2.0 is real, raw and relevant, successfully driving refreshed brand awareness and positive stakeholder sentiment.

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