Veza Properties

Brand Strategy

Name Generation

Logo Design

Brand Identity Design

Key Message Framework Development

Explore Project

Project Scope

Branduo was tasked with the development of the strategic brand direction and name generation for a new sales division launched by Mafadi Property. Offering affordable properties to young South African investors, the new division was named “Veza Properties” which means “yield” or “value” in Zulu. A sleek, edgy logo and corporate identity were designed to resonate with this aspirational audience with subtle pattern applications adding sophistication and local flavour to the brand tapestry.