Project Scope

Branduo was tasked with the development of the strategic brand direction and name generation for a new sales division launched by Mafadi Property. Offering affordable properties to young South African investors, the new division was named “Veza Properties” which means “yield” or “value” in Zulu. A sleek, edgy logo and corporate identity were designed to resonate with this aspirational audience with subtle pattern applications adding sophistication and local flavour to the brand tapestry.