Veza Properties
Brand Strategy
Name Generation
Logo Design
Brand Identity Design
Key Message Framework Development
Explore Project
Project Scope
Branduo was tasked with the development of the strategic brand direction and name generation for a new sales division launched by Mafadi Property. Offering affordable properties to young South African investors, the new division was named “Veza Properties” which means “yield” or “value” in Zulu. A sleek, edgy logo and corporate identity were designed to resonate with this aspirational audience with subtle pattern applications adding sophistication and local flavour to the brand tapestry.