Project Scope

YBuy is a mobile device leasing company that specialises in the rental of smartphones, tablets and laptops. Branduo was tasked with the development of a brand strategy for this new business, and the subsequent brand, sales and marketing collateral design. A key messaging framework was developed around the brand slogan Why buy when you can rent, echoing the brand’s engaging tonality created to resonate with a corporate audience while still maintaining a human and relatable voice. This was supported through the design of a unique illustration style used to visually communicate technical concepts