Whether you are launching a start-up or revitalising an existing brand, brand strategy is the first – and essential - step in your brand journey. Your brand is your key differentiator and brand strategy requires defining what sets you apart from your competitors, who you’re targeting and the beyond-profit purpose that unifies your team.
Branduo conducts a brand audit, market research and a creative workshop to extract key insights about your organisation. These insights underpin the resulting brand identity – the totality of your brand that includes your value proposition, market positioning, purpose and personality.
Creative design is how we bring your brand identity to life. It involves establishing a palette that enables you to connect with your customers. It needs to be memorable, consistently applied and encourage an intended response.
Creative design can include brand toolkit development (logo, typography, signature colours and photographic style), corporate identity design (business cards, letterheads, email signatures) and website design. It also extends to concept development and applications such as brochures, packaging, interior elements, events and vehicle signage.
How and where you express your brand’s story will strongly influence the perceptions and reactions of your audience. Weaving personality and tonality consistently into website copy and marketing communications is an integral part of bringing your brand to life.
Content strategy ensures that the right message reaches the right customer in the right place at the right time. We pride ourselves on our ability to craft your brand’s communications into grammatically meticulous copy that resonates with your customers.
Strategic marketing requires a holistic understanding of all the communications channels available throughout owned, earned and paid media. Successful strategic marketing lies in one’s ability to recognise which channels will best – and most affordably – deliver on our organisational goals.
Branduo works with an array of industry-leading PR, digital and experiential marketing experts to bring intelligent marketing solutions to life. Whether your organisation wants to increase sales, online engagement or launch a new product, we can devise the brand-led creative concepts and best-suited channels to provide high-impact, measurable results.