Whether you are launching a start-up or revitalising an existing brand, brand strategy is the first – and integral - step in your brand journey. In order to establish where you’re going, you need to understand who you are. Brand strategy enables you to leverage your strengths and unique selling points, positioning your organisation impactfully and accurately in the minds of all key stakeholders.
Branduo will facilitate a creative workshop with your management team to extract key insights about your organisation. These insights are translated into a core principles and strategic objectives that function as guiding tenets for your brand going forward. They will define what you stand for, what sets you apart, who you serve and the values that guide you – your benchmarks of success.
Graphic design is how we bring your brand identity to life. It involves establishing a visual palette that enables you to connect with your customers. Your brand must be memorable, consistently applied and encourage an intended response.
Branduo works with an array of expert designers who translate our strategic insights into bespoke visual identities for our clients. Our creative design services include logo design, brand toolkit development, corporate identity and marketing collateral design. We also offer customised services such as pitch deck development, proposal creation and packaging design.
Your website is the lifeblood of your business and is an integral tool in the acquisition and maintenance of business. Branduo works with a number of best-practice UX and website development partners who translate our brand strategy and design into a platform that truly resonates with your audience.
We also offer digital marketing services including social media marketing, email marketing and Google Adwords management. We ensure that both the content and design of your digital marketing campaigns are crafted to deliver key, measurable outcomes.
Strategic marketing requires a holistic understanding of all the communications channels available throughout owned, earned and paid media. Successful strategic marketing lies in one’s ability to recognise which channels will best deliver on our organisational goals.
Branduo works with an array of industry-leading PR, digital and experiential marketing experts to bring intelligent marketing solutions to life. Whether your organisation wants to increase sales, online engagement or launch a new product, we can devise the brand-led creative concepts and best-suited channels to provide high-impact, measurable results.