COMPASS INSURANCE O

Your Partner to Venture in a World of Risk

Brand Strategy
Payoff-line Development
Creative Concept Development
Corporate Identity Design
Marketing Collateral Design
Brand Video Design
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Project Scope

Compass Insurance delivers insurance solutions rooted in sector-specific expertise, through a robust and dedicated eco-system of Underwriting Management Agencies, insuretech companies and insurance broker networks. With over two decades of industry experience, management decided to rebrand their organisation in line with a new vision for the company.

A key insight derived from the brand strategy was that of Compass empowering its partners to grow and explore new opportunities. This was verbally expressed in a newfound payoff line - Your Partner to Venture -and visually expressed through an arced photographic style indicative of a horizon, with imagery emoting a sense of exploration and adventure.

The new Compass logo was designed as an evolution of their original icon, with the 2 letter Cs brought together to form a 3-dimensional embodiment of their old identity. A series of custom-designed icons were also created to employ across all digital, print and experiential collateral.

OTHER WORK O

We have collaborated with clients across numerous industries ranging from insurance, eco-tourism, law and hospitality, amongst many others. Click on the below case studies to view some of our latest work.