Compass Insurance delivers insurance solutions rooted in sector-specific expertise, through a robust and dedicated eco-system of Underwriting Management Agencies, insuretech companies and insurance broker networks. With over two decades of industry experience, management decided to rebrand their organisation in line with a new vision for the company.
A key insight derived from the brand strategy was that of Compass empowering its partners to grow and explore new opportunities. This was verbally expressed in a newfound payoff line - Your Partner to Venture -and visually expressed through an arced photographic style indicative of a horizon, with imagery emoting a sense of exploration and adventure.
The new Compass logo was designed as an evolution of their original icon, with the 2 letter Cs brought together to form a 3-dimensional embodiment of their old identity. A series of custom-designed icons were also created to employ across all digital, print and experiential collateral.
ADVANCING YOUR SUCCESS
THE EMBRACE OF AFRICA
FILL YOUR WAITING TIME BEAUTIFULLY