Klaserie Sands River Camp is an award-winning safari lodge situated within the Klaserie Private Nature Reserve, an open system to the Greater Kruger Park. Completely unique in that it was built by a husband-and-wife team who now manage the lodge, Klaserie Sands River Camp offers guests unparalleled hospitality, intimate wildlife viewing opportunities and unique bush experiences designed to delight.
Branduo was privileged to rebrand this extraordinary camp and worked hand-in-hand with the lodge owners to design a brand expression that authentically captured their offering. The brand strategy workshop unveiled the passion and warmth of both the lodge founders and its staff and this underpinned their newfound positioning, personality and tone of voice.
The quirkiness of the brand is reflected in the hand-drawn illustrations of the flora and fauna inherent in their region and is supported by a colour palette inspired by their natural surrounds. The combination of the illustrated dung-beetle and modern script font in the brand’s new logo is a testament to the vision of the owners, who tasked Branduo with the design of a brand that expressed their warmth, exquisite taste and pride in the lodge they’d built with both their hands and hearts.
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