Taurus Capital, a member of the Capricorn Capital Partners group of companies, is a leading privately-owned financier that provides funding solutions to the legal fraternity. The provision of funding to law firms is widely practiced internationally and Taurus Capital is proud to be the South African pioneer of this global best-practice.
Branduo facilitated a brand strategy workshop for the Taurus Capital and Capricorn management teams and positioned the company as “providing enlightened funding solutions to decision makers of the legal fraternity.” Their ability to facilitate growth and continuity for their clients through a first-hand understanding of both the financial and legal industries was encapsulated in the payoff line “Advancing your Success.”
The Taurus Capital name and bull icon had already garnered brand equity and the decision was made to base the new identity off the existing brand assets. Branduo created an ownable brand toolkit featuring an updated, single-line-style logo, crop applications, simplified colour palette and distinct photographic and customised iconography style. This was applied to a completely overhauled website, brand stationery and an array of marketing collateral including print adverts, a brochure and product sheets.
ADVANCING YOUR SUCCESS
THE EMBRACE OF AFRICA
FILL YOUR WAITING TIME BEAUTIFULLY